Referral Coordinator

Job Title: Referral Coordinator

Department: VRCC

Reports To: Hospital Administrator/Regional Manager

Summary

The Referral Coordinator position advises and works in the planning, budgeting, and execution of the annual marketing strategy. Guidance for the marketing strategy is based on data collection and analysis, knowledge of industry trends, and understanding of best marketing practices. The Referral Coordinator part of this position maintains relationships with referring veterinarians.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

1. Maintain up-to-date PMS rDVM information
2. Hospital visits and deliveries
   • Analyzing referral patterns
   • Addressing any issues that come up with rDVMs
   • Delivering consumables
3. Social Media
   • Maintain a presence and build interactive audience on hospital social media platforms.
   • Maintain awareness of new social media platforms for potential expansion.
4. Online Reputation Management
   • Monitor online reviews, manage online business listing content, and solicit or write on-line reviews to counter negative reviews on public sites.
5. CalPro Survey email requests
6. Design internal newsletter for VRCC employees (bimonthly)
7. Design VRCC quarterly newsletters that are mailed and emailed to rDVMs
8. Maintain up-to-date email list for all rDVMs to send updates
9. Organize and execute Regional CE events
10. Organize and execute Lunch & Learn CE events
11. Sponsorship and Advertising Opportunities
    • Responsible for all aspects of collateral development and management
    • Negotiate contracts with advertising vendors
    • Identify sponsorship opportunities
12. Community Event Coordination
    • Manning booths at various community and public awareness events
      • Taking VRCC consumables to events for handouts
      • Talking with the general public about our hospital and services
13. Updating VRCC forms and other collateral as needed
14. Multimedia Projects
    • Coordinate with photographer(s) and/or videographer(s) to create videos, galleries and/or other multimedia projects to showcase the hospital.
15. Maintaining up-to-date VRCC website information
16. Designing various consumables
    • End-of-year wall calendars that are mailed to all Colorado DVMs
      • Hand delivered to the top 30-50 referrers
17. Serves on VIAC (VRCC Internal Awareness Committee)

Competencies

• To perform the job successfully, an individual should demonstrate the following competencies:
• Analytical - Collects and researches data; Uses intuition and experience to complement data
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
• Technical Skills - Assesses own strengths and weaknesses; Pursues training and development opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
• Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others’ ideas and tries new things.
• Verbal Communication - Speaks clearly and persuasively in positive or negative situations; Listens and gets clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
• Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
• Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others’ views; Gives and welcomes feedback; Contributes to building a positive team spirit and morale; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone’s efforts to succeed.
• Diversity - Shows respect and sensitivity for cultural differences; Promotes a harassment-free environment.
• Ethics - Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
• Organizational Support - Follows policies and procedures; Supports organization’s goals and values.
• Judgment - Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
• Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Set goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
• Professionalism - Approaches others in tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or position; Accepts responsibility for own actions; Follows through on commitments.
• Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality.
• Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approves or method to best fit the situation; Able to deal with frequent change; delays or unexpected events.
• Attendance -Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education

Bachelor’s degree from a four-year college or university; or one-two years related experience and/or training; or equivalent combination of education and experience.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to apply common sense understanding to carry out instructions furnished in written, verbal or diagram form. Ability to deal with problems involving several concrete variable in standardized situations.

Computer Skills

To perform this job successfully, an individual should have knowledge of DVMax, Adobe Design Software, Microsoft Office software and Internet software

Other Skills and Abilities

General understanding of veterinary medical terminology and be comfortable with animals in a medical environment is preferred.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is regularly required to sit. The employee is frequently required to talk or hear. Specific vision abilities required by this job include close vision and distance vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.